The Complete Guide: How To Do Conversion Optimization Research Step-by-Step (part 1)

October 20, 2020

Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.
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Asking the right questions

Conversion optimization is a hot topic for businesses that take growth seriously.

But many marketers are stuck with the wrong questions 🙄.

Questions like what’s the highest-converting button color, what are the best practices or how can you double the conversion rate within 2 months.

If this is what you start with, bad news. You’ll not get too far.

What gets you the results you want boils down to a customer-centric process.

Because that’s where it all starts: gaining actionable insights about your audience, understanding the user behavior and the leaks in the funnel.

After 4 years of testing any tool that could help me conduct meaningful conversion optimization research and insanely fine-tuning the approach, I decided to share with you the process I use for every research my team and I conduct.

Tools included.

And you’ll notice that my entire conversion optimization research process is broken into 2 parts:

Quantitative Research and Qualitative Research.

In the first part of this guide, we’ll walk you through the quantitative research part, step by step, so by the end of it, you’ll have a good understanding of how we go about:

1. Checking data accuracy

2. Analyzing the data

AND

 3Extracting actionable Data Insights

We dive into all of the points above and more in this blog post published on the GetUplift Blog.

Go check it out and let us know what you think.

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Author

Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.
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