The Complete Guide: How to do Conversion Optimisation Research Step-by-Step (part 2)
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The first half of our guide focuses on quantitative research as an essential part of the conversion optimisation research process. Following each of its steps should give you the tools and the knowledge to set up your website tracking correctly and to understand the data and the behavioural patterns of your website visitors.
But numbers and data can only get you so far. In-depth insights into who your customers are and what are their drives, pains, gains, and expectations can ultimately help you deliver better products, services or experiences. That’s exactly why the second half of our guide takes you further, beyond online behaviour, and nearer to what customers really care about.
What do customers really care about?
Using compelling examples, we analyze why qualitative research is a great starting point for actionable solutions and we look closely at each of the following steps:
- UX analysis
- Feedback, attitudes, opinions assessment
- Competitor research
- Business Persuasive Assets
- Customers Profiles Design (pains, gains, jobs definition)
This blog post published on the GetUplift Blog completes our overview of conversion optimization research.
Once you master both the qualitative and the quantitative wizardly optimization powers, let us know how you plan on using the two facets of the same process.