The Complete Guide: How To Do Conversion Optimization Research Step-by-Step (part 1)
October 20, 2020
Asking the right questions
Conversion optimization is a hot topic for businesses that take growth seriously.
But many marketers are stuck with the wrong questions 🙄.
Questions like what’s the highest-converting button color, what are the best practices or how can you double the conversion rate within 2 months.
If this is what you start with, bad news. You’ll not get too far.
What gets you the results you want boils down to a customer-centric process.
Because that’s where it all starts: gaining actionable insights about your audience, understanding the user behavior and the leaks in the funnel.
After 4 years of testing any tool that could help me conduct meaningful conversion optimization research and insanely fine-tuning the approach, I decided to share with you the process I use for every research my team and I conduct.
And you’ll notice that my entire conversion optimization research process is broken into 2 parts:
Quantitative Research and Qualitative Research.
In the first part of this guide, we’ll walk you through the quantitative research part, step by step, so by the end of it, you’ll have a good understanding of how we go about:
1. Checking data accuracy
2. Analyzing the data
3. Extracting actionable Data Insights
We dive into all of the points above and more in this blog post published on the GetUplift Blog.
Go check it out and let us know what you think.