I want to leverage data tactics

to 2X my

advertising
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Alexandra Growth Marketing Trainee
Read more Read more Alexandra's life creed is: If you want to go fast, go alone. If you want to go far, go together. Looks like she got a partner, because she amassed the serious accomplishment of being in featured in Forbes 30 under 30 Romania. She founded The Experiments Factory, where they run fun science classes for kids, but for herself, Alexandra majored in business and social science. The only science she focuses on is the marketing kind. Once you’re too old for kid-friendly classes, you just have to do the financially prudent thing.
Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

How to build data-driven customer profiles that turn visitors into customers

1 Jobs to be done, Pains and Gains
2 Starting with qualitative data
3 Qualitative vs Quantitative
4 Using Google Analytics to analyse the search behaviour of your clients
5 Complementing with search trends
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Alex Head of Data Engineering
Read more Read more After working in web development and analytics for 5 years, there is NO WAY Alex will let you do anything before he’s got a whole data architecture engineered into your website. His motto: “In God we trust. All others must bring data.” Don’t be intimidated, though. He’s super patient and human about it
Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

How to Remove PII from GA4? Here’s our 2-step GTM Solution

1 Intro
2 Step 1 - Create a new custom JS variable
3 Step 2 - GA4 Configuration
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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

The Complete Guide: How to do Conversion Optimisation Research Step-by-Step (part 2)

1 One step further
2 What do customers really care about?
3 Download your free ebook (part 2)
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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

The Complete Guide: How To Do Conversion Optimization Research Step-by-Step (part 1)

1 Asking the right questions
2 Quantitative Research and Qualitative Research.
3 Get your free ebook
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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

Cut your data analysis time in half with correct URLs architecture

1 Intro
2 Faster Segmentation
3 Better website tracking
4 How to build an effective URL architecture
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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

Building a solid Analytics Measurement Plan [step-by-step + free template]

1 STEP #1: Set your business objectives & KPI’s
2 STEP #2: Business measurement plan
3 STEP #3: Check that our data is accurate
4 STEP #4: Enrich Your Data With Additional Information
5 STEP #5: Create A Technical Implementation Plan
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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

How to leverage Google Analytics data to improve your Facebook campaigns

1 What’s the issue?
2 The problem with Facebook reports
3 Segmentation: what’s this about?
4 The correct approach to segmentation
5 Advanced segmentation
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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

Advanced segmentation strategies to boost your website revenue (Webinar)

1 Website segmentation at work
2 Step 1: Understanding the business
3 Step 2: Auditing the Analytics data
4 Step 3: Building the segmentation strategy
5 Case study
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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

How Google Analytics duplicated code affects metrics – FULL guide

1 How can you end up with duplicated code?
2 How to check if your tracking code snippet is duplicated?
3 What’s the damage and what data is reliable?
4 How do I fix it?
5 Can damaged data be corrected and recovered?
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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.
Alex Head of Data Engineering
Read more Read more After working in web development and analytics for 5 years, there is NO WAY Alex will let you do anything before he’s got a whole data architecture engineered into your website. His motto: “In God we trust. All others must bring data.” Don’t be intimidated, though. He’s super patient and human about it

How to easily setup cookies in GTM using our custom cookie template

1 A custom template for adding & removing cookies
2 Step 1: Add Custom Template
3 Step 2: How to create a Custom Cookie
4 Step 3: How to delete a Cookie
5 BONUS EXAMPLE: The New User Cookie in action
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