I want to leverage data tactics

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Save time and money with a solid GTM architecture

1 Rule #1: Build a measurement plan you can share with any data stakeholders
2 Rule #2: Use a naming convention that’s easy to understand
3 Rule #3: Create a seamless GTM folders structure
4 Rule #4: Keep the IDs and classes unique
5 Rule #5: Leverage data layers wherever you can
6 BONUS: Download our FREE Measurement Plan Template
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How to build data-driven customer profiles that turn visitors into customers

1 Jobs to be done, Pains and Gains
2 Starting with qualitative data
3 Qualitative vs Quantitative
4 Using Google Analytics to analyse the search behaviour of your clients
5 Complementing with search trends
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How to Remove PII from GA4? Here’s our 2-step GTM Solution

1 Intro
2 Step 1 - Create a new custom JS variable
3 Step 2 - GA4 Configuration
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The Complete Guide: How to do Conversion Optimisation Research Step-by-Step (part 2)

1 One step further
2 What do customers really care about?
3 Download your free ebook (part 2)
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The Complete Guide: How To Do Conversion Optimization Research Step-by-Step (part 1)

1 Asking the right questions
2 Quantitative Research and Qualitative Research.
3 Get your free ebook
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Cut your data analysis time in half with correct URLs architecture

1 Intro
2 Faster Segmentation
3 Better website tracking
4 How to build an effective URL architecture
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Building a solid Analytics Measurement Plan [step-by-step + free template]

1 STEP #1: Set your business objectives & KPI’s
2 STEP #2: Business measurement plan
3 STEP #3: Check that our data is accurate
4 STEP #4: Enrich Your Data With Additional Information
5 STEP #5: Create A Technical Implementation Plan
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How to leverage Google Analytics data to improve your Facebook campaigns

1 What’s the issue?
2 The problem with Facebook reports
3 Segmentation: what’s this about?
4 The correct approach to segmentation
5 Advanced segmentation
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Advanced segmentation strategies to boost your website revenue (Webinar)

1 Website segmentation at work
2 Step 1: Understanding the business
3 Step 2: Auditing the Analytics data
4 Step 3: Building the segmentation strategy
5 Case study
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How Google Analytics duplicated code affects metrics – FULL guide

1 How can you end up with duplicated code?
2 How to check if your tracking code snippet is duplicated?
3 What’s the damage and what data is reliable?
4 How do I fix it?
5 Can damaged data be corrected and recovered?