Empowering individuals and businesses to build performant growth strategies, by leveraging data, creativity and psychology.

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How Google Analytics duplicated code affects metrics – FULL guide

1 How can you end up with duplicated code?
2 How to check if your tracking code snippet is duplicated?
3 What’s the damage and what data is reliable?
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How to easily setup cookies in GTM using our custom cookie template

1 Why should you use a custom cookie template
2 Our idea of a custom template
3 The user cookie in action