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Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.
Alex Head of Data Engineering
Read more Read more After working in web development and analytics for 5 years, there is NO WAY Alex will let you do anything before he’s got a whole data architecture engineered into your website. His motto: “In God we trust. All others must bring data.” Don’t be intimidated, though. He’s super patient and human about it

Save time and money with a solid GTM architecture

1 Rule #1: Build a measurement plan you can share with any data stakeholders
2 Rule #2: Use a naming convention that’s easy to understand
3 Rule #3: Create a seamless GTM folders structure
4 Rule #4: Keep the IDs and classes unique
5 Rule #5: Leverage data layers wherever you can
6 BONUS: Download our FREE Measurement Plan Template
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blog post image
Alex Head of Data Engineering
Read more Read more After working in web development and analytics for 5 years, there is NO WAY Alex will let you do anything before he’s got a whole data architecture engineered into your website. His motto: “In God we trust. All others must bring data.” Don’t be intimidated, though. He’s super patient and human about it
Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

How to Remove PII from GA4? Here’s our 2-step GTM Solution

1 Intro
2 Step 1 - Create a new custom JS variable
3 Step 2 - GA4 Configuration
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blog post image
Magda Founder & Head of Strategy
Read more Read more Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown-up thing and studies data science at Oxford University. She’s quite overfocused on marketing, statistics, and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise, and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all.

Cut your data analysis time in half with correct URLs architecture

1 Intro
2 Faster Segmentation
3 Better website tracking
4 How to build an effective URL architecture
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