Google Analytics – Growth Savvy

1 Tags. Triggers. Variables. Explain them like I'm five.

2 The five rules of structuring the perfect GTM architecture

3 How to grow a business by following the golden data trail

1 What's changed in GA4 compared to Universal Analytics?

2 Creating the JS Variable

3 Configuring GA4 for PII removal

1 Using Google Analytics to improve Facebook paid traffic

2 The problem with Facebook reports

3 Segmentation: what's this about?

1 The 3 things every research process should focus on

2 How to get an insider’s perspective into how your customer thinks, speaks, and acts

3 How to turn raw data into valuable insights

1 Set your business objectives & KPI’s

2 Business Measurement Plan

3 Enrich your data with additional information

1 How can you end up with duplicated code?

2 How to check if your tracking code snippet is duplicated?

3 What’s the damage and what data is reliable?