We help online marketers all across the board to leverage data tactics that will (at minimum) 2X their success.

About us

We’ve created courses in which you’ll learn the master concepts that we use in our own daily work at House of Progress. We see the gap between data engineers online marketing specialists - which is how we know that the powerful know-how in this course will escalate your value and success.

  • Understanding how & what data to collect...

  • How to understand your customers’ psychological triggers

  • How to draw & activate actionable insights …

The Super Team

  • Magda Baciu

    Founder and Head Of Data Strategy

    Magda started marketing for friends by stealing candies from her mom’s shop to distribute. She now does the grown up thing and studies data science at Oxford University.

    She’s quite overfocused on marketing, statistics and data. Between that and her hobbies in learning genetics, understanding psychology, doing exercise and watching pandas, she doesn’t have much time left for the latest movies. Throw a Harry Potter her way – and super-educated Magda won’t get it at all. 

  • Alex Holhos

    Head of Data Engineering & Partner

    After working in web development and analytics for 5 years, there is NO WAY Alex will let you do anything before he’s got a whole data architecture engineered into your website. His motto: “In God we trust. All others must bring data.”

    Don’t be intimidated, though. He’s super patient and human about it.

  • Alina Marginean

    Alina Marginean

    Head of Data Analysis & Partner

    Alina is a great listener. No surprise there, since she’s got a PHD in sociology + she is our in-house computer literate psychologist who discovers what motivates your clients and how to make you drum up lots of business. 

    A side aspect of her job is to listen to Magda’s not-so-funny jokes and to share uber-appropriate gifs. When she thinks we’re not looking, she dances the salsa.   

  • Jasmina Ostoin

    Head of Advertising

    Jasmina’s motto: “no panic”. And she has good reason not to, as she’s got the concept of online marketing down pat through formal study and experience. Not to mention, she’s from the select few to multitask well. 

    She gushes over animals, the mountain view and cooking, especially if it’s a new recipe for every single meal. Strike up a conversation with her, she’s charmingly outgoing and would love to chat with you.

  • Alin Tudor

    Alin Tudor

    UX Designer

    Alin doesn’t crack under pressure. Feel free to hit him with short deadlines or even with anything as boring as a zombie apocalypse. We also love how he’s up to date on all design trends and technology. 

    But what’s Alin proud of most? 

    That he’s eco-friendly and only uses recycled neurons.

  • Alexandra Butmalai

    Alexandra Butmalai

    Growth Marketing Trainee

    Alexandra’s life creed is: If you want to go fast, go alone. If you want to go far, go together. Looks like she got a partner, because she amassed the serious accomplishment of being in featured in Forbes 30 under 30 Romania.

    She founded The Experiments Factory, where they run fun science classes for kids, but for herself, Alexandra majored in business and social science. The only science she focuses on is the marketing kind. Once you’re too old for kid-friendly classes, you just have to do the financially prudent thing. 

  • Rivky Landau

    Rivky Landau

    Conversion Copywriter

    Rivky really wants us to change the title to make it clear that it’s not only words she puts on the page, but the strategic words that increase purchasing. She’s ambitious in getting her career forward, but not on an empty stomach. Ever. Rivky’s a muffin and ice cream type of girl, but feels like the only millennial who dislikes coffee. 

    She’s from far away New York, but likes to think of us as out of town. But in her humble moments, she’s not even shy to show how stoked she is to be included in snazzy projects.

The Super Team

Our north star is to grow the revenue of your business

  • And we can faster achieve this if everyone involved in the project is crystal clear on what are the steps we go through to make a dent.

  • Because in the end as businesses and human beings we want to feel that we progress, understand, grow financially and knowledge-wise.

  • That’s why we built clear and transparent processes we share with you so you can focus on things that really matter to you. And we know you have plenty.


  • Problem Solving

    Finding solutions for a challenge requires creative thinking and a drive to learn new things. It’s one of the most important skills nowadays, especially within startups, because while getting trained it’s also important to work in an independent way such there is no need for micromanagement.

  • Proactivity

    For innovation to happen, it needs people willing to make suggestions, come up with new ways of doing things, while not being afraid of making mistakes. We love curious people that explore new “territories” and bring that positive energy.

  • Focus

    A great mind once said: “If you don’t stand for something, you’ll fall for anything”. It’s very important to know yourself and to experience diverse professional activities but at a certain point you have to make a decision. What’s that thing you’ll get great at and bring value others? Where I invest all my energy in. That makes a tremendous difference and I learnt on my skin, deciding to focus on one business niche.

  • Grit

    The technology area is extremely dynamic and you meet with challenges on a daily basis. You have to crave learning while staying humble. The only way you can deliver significant value is by being patient with yourself during the learning process and keeping the passion and ambition.