by HOP
rocket the effectiveness of your online marketing strategies?
There’s only one way to build a rock-solid marketing strategy: undisputable data. All across the board, from advertising, to conversion optimization, content writing using powerful data tactics will (at minimum) 2X your success.
We’ve created courses in which you’ll learn to master the concepts that we use in our own daily work at House of Progress. We see the gap between data engineers online marketing specialists - which is how we know that the powerful know-how in this course will escalate your value and success.
Head of Data & Advertising
Head Of Data Analysis
Head of Content Strategy
Head of Data Engineering
Head of Google Ads
Head of Conversion Rate Optimization
Skewed metrics that mess up your ads algorithm?
Staring at Google Analytics data that doesn’t make sense?
Wondering how you can come up with a solid AB testing hypothesis?
Having no clue how to measure the cost of acquisition when you deal with online and offline conversions?
Been there. Saw that. Solved that.
Online marketing is a broad field. And you want the practical - not the fluffy, flamboyant things you never really apply. We get that. That’s why we divided each field of expertise as separate courses to help you solve difficulties in 4 main areas:
We’ll show you how to check if setups are correct, what data would be really valuable for you, how to implement it yourself or what to ask from your development team.
You’ll never stare at the endless amount of metrics and ask yourself “now what?” And you’ll never again spend a week analyzing data that gives you zero actionable insights. Over the past 5 years, we’ve built data analysis strategies that feel like fun and we’ll share that with you.
Getting the data tracking and data analysis bits right might get you where you want, but that only works in less than 50% of the cases. For all other times, you really need to dig deeper to understand the clients’ frustrations, needs and desires to give the data context.
Now it’s time to make that 2X happen. Depending on the area you choose to hone your skills, you’ve got all you need to either: Increase website conversion rates, improve ads performance, write better content or all of them, if you wish.
Sign up and we’ll let you know as soon as courses start (25% discount gets sent to early subscribers)