How This Parenting Education Platform Uncovered Revenue Opportunities & Fixed Leaks In Their Funnel

Positive Parenting Solutions

Growth Savvy is dedicated to the success of businesses.

“They are incredibly organized and have terrific project management skills. Their organization was also noteworthy. Expect a successful engagement with Growth Savvy and their skilled team.”

Positive Parenting Solutions

David McCready

CEO, Positive Parenting Solutions, Inc.

The company

Positive Parenting Solutions

“There are numerous outcomes, but here is one from this week. I received a message of a top 10 visited page that had a prolonged load time. This was immediately sent to my developer to fix. Growth Savvy also routinely informs us of links on our site that are not tagged properly.”

Positive Parenting Solutions

David McCready

CEO, Positive Parenting Solutions, Inc.

Industry

Education

Location

US

Services provided

About the company

PPS equips parents with the tools they need to get kids to listen without nagging, yelling or losing control.

They are the worldwide leader in online parenting education for parents of toddlers to teens, and have helped over 75,000 families on 6 continents get their kids to listen without nagging, yelling or losing control.

Our solutions for Positive Parenting Solutions

6

Different specialists from
Growth Savvy involved

Audit

We started with a web analytics health check,
which involves auditing PPS’s existing
analytics setup and finding issues and areas
for improvement.

Planning

We then built a measurement plan that
describes, in detail, what and how we were
going to be tracking, and what configurations
needed to be made.

Implementation

Once PPS approved the measurement plan,
our team started setting up the proper tracking
and configurations needed to provide PPS with
a full and accurate picture of what is going on
on their website.

Actionable insights

We also setup custom reports and notifications
so that whenever something goes wrong on
their website, they would be alerted about it so
that they can fix it.

The results

Positive Parenting Solutions

Support in making fact-based decisions

I want to make fact-based decisions, but neither have the time nor the knowledge to do this. In addition, Growth Savvy is helping me put in place the controls I need to provide early warning signs when something is getting off track.

Positive Parenting Solutions

David McCready

CEO, Positive Parenting Solutions, Inc.

Author

  • Magda Baciu

    Forbes 30 under 30. Data Science at Oxford. Head of a fast-growing agency and the person who’ll make your data make sense. Magda combines psychology, behavioral marketing and deep data expertise to create the right growth strategy for your business. (And she likes pandas. A lot.)