Empowering individuals and businesses to build performant growth strategies, by leveraging data, creativity and psychology.

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The definitive guide for building a solid GTM architecture

1 Tags. Triggers. Variables. Explain them like I'm five.
2 The five rules of structuring the perfect GTM architecture
3 How to grow a business by following the golden data trail
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A simple 2-step guide for removing PII from GA4 with GTM

1 What's changed in GA4 compared to Universal Analytics?
2 Creating & configuring the JS Variable
3 Get the FREE custom code
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The Complete Guide: How To Do Conversion Optimization Research Step-by-Step (part 1)

1 Asking the right questions
2 Quantitative and Qualitative Research
3 Get your free ebook - Part 1
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Building a solid Analytics Measurement Plan [step-by-step + free template]

1 Set your business objectives & KPI’s
2 Enrich your data with additional information
3 Enrich your data with additional information
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How to turn more clicks into $$$ by identifying your ideal customer

1 The 3 things every research process should focus on
2 How to get an insider’s perspective into how your customer thinks, speaks, and acts
3 How to turn raw data into valuable insights
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The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 2)

1 Gather the right insights
2 What do customers really care about?
3 Get your free ebook
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Cut your data analysis time in half with correct URLs architecture

1 Faster segmentation
2 Better Website Tracking
3 How to build an effective URL architecture