Tags. Triggers. Variables. Explain them like I'm five.
The five rules of structuring the perfect GTM architecture
How to grow a business by following the golden data trail
The 3 things every research process should focus on
How to get an insider’s perspective into how your customer thinks, speaks, and acts
How to turn raw data into valuable insights
What's changed in Google Analytics 4 compared to universal Analytics
Creating and configuring the JS Variable
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Better Website Tracking
How to build an effective URL architecture
Why you need a measurement plan
What does a measurement plan include
How technical it should be made?
Using Google Analytics to improve Facebook paid traffic
The problem with Facebook reports
Segmentation: what's this about?
How to build a segmentation strategy from the ground up
How to run a data analytics audit
Why a healthy segmentation strategy starts with understanding the business