How to go more in-depth with your A/B test analysis
Mobile vs desktop traffic discrepancies explained
Key behavioral metrics to check before declaring an A/B test a loser
The 3 things every research process should focus on
How to get an insider’s perspective into how your customer thinks, speaks, and acts
How to turn raw data into valuable insights
How to build a segmentation strategy from the ground up
How to run a data analytics audit
Why a healthy segmentation strategy starts with understanding the business
Why should you use a custom cookie template
Our idea of a custom template
The user cookie in action
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